The latest companies to accept crypto assets as a means of payment are Konzum, Newegg, and Nothing.

The largest food producer and retailer in the Western Balkans – Konzum – has become the first retail chain in Croatia to accept digital asset payments.

For now, it's only accepting in-store online, but the company plans to roll out the service across its supermarkets in the near future.

Additionally, the leading North American tech electronics retailer – Newegg – has announced that it will be accepting Shiba Inu () as a payment method on its platform during the Christmas holiday.

Nothing – a London-based consumer technology company – will also allow payments for its newest product.

Cryptocurrencies Invade the Balkan Peninsula

Konzum – Croatia's largest supermarket chain with over 10,000 employees – reveals it will enter the industry by accepting certain digital assets as a means of payment.

These include (), Ether (), Cash (), (), (XLM), Dai (DAI), (), (USDT) and USD Coin ().

To execute this plan, Konzum partnered with fintech company Electrocoin and used its PayCek system, which is Croatia's first cryptocurrency payment processor.

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Due to the volatility of most digital currencies, the system will guarantee the buyer a fixed exchange rate and provide enough time for successful execution.

Uroš Kalinić – Member of the Financial Management Board of Konzum – noted that Konzum is constantly monitoring global trends, stating that the cryptocurrency industry is one of them.

“As the largest retail chain in Croatia, with a history of nearly 65 years, continuously leading the domestic market in terms of business results and technological achievements, we are proud to enter a rapidly growing sector. fast and lead the future,” – he summarizes.

Konzum is not only the leading supermarket chain in Croatia but also the largest supermarket chain in the Western Balkans.

In addition to being famous in his homeland, Konzum stretches to two other countries – Bosnia & Herzegovina and Serbia. The retail giant serves more than 650,000 customers a day in more than 700 stores.


One major crypto trading company that recently accepted digital assets is Newegg.

California-based company, accepted bitcoin as a payment method in 2014, now added the Shiba Inu meme () to the list of supported digital assets.

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Interestingly, this news was displayed on The Reef – North America's largest DOOH billboard located in downtown Los Angeles.

Earlier this year, Newegg was one of the first globally to adopt (). Then they also added Litecoin () on the list.

Andrew Choi – Brand Marketing Manager – admits that customers are very interested in cryptocurrencies. Provide customers with options to use bitcoin and altcoins as a payment method that offer “greater flexibility”.

Then, Nothing – a technology company founded by Carl Pei (Co-Founder of OnePlus) – entered the crypto space by accepting digital asset payments for Nothing ear wireless headphones. .

Accepted coins are Bitcoin (), Ether (), USD Coin () and ().

The payment option is available in Nothing's online stores in the following countries: United Kingdom, United States, Canada, Belgium, France, Germany, Greece, Italy, and Japan.

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